Tam sim no, e-lag luam hauv Middle East qhia tau hais tias muaj kev loj hlob sai. Raws li tsab ntawv ceeb toom tsis ntev los no tau tshaj tawm los ntawm Dubai Southern E-commerce District thiab lub koom haum tshawb fawb thoob ntiaj teb kev lag luam Euromonitor International, kev lag luam e-lag luam loj hauv Middle East hauv 2023 yuav yog 106.5 billion UAE dirhams ($ 1 txog 3.67 UAE dirhams), nce ntxiv. ntawm 11.8%. Nws cia siab tias yuav tuav ib qho kev loj hlob txhua xyoo ntawm 11.6% nyob rau tsib xyoos tom ntej, nce mus rau AED 183.6 billion los ntawm 2028.
Kev lag luam muaj peev xwm loj hlob tuaj
Raws li tsab ntawv ceeb toom, muaj tsib lub ntsiab lus tseem ceeb hauv txoj kev loj hlob tam sim no ntawm kev lag luam e-lag luam nyob rau hauv Middle East, suav nrog kev nce nrov hauv online thiab offline omni-channel khw muag khoom, ntau ntau hom kev them nyiaj hluav taws xob txhais tau tias, cov xov tooj ntse tau dhau los ua qhov tseem ceeb. ntawm kev yuav khoom hauv online, kev ua tswv cuab ntawm e-lag luam platforms thiab muab daim coupon luv nqi tau dhau los ua ntau dua, thiab kev ua haujlwm ntawm kev xa khoom xa tawm tau zoo heev.
Daim ntawv tshaj tawm qhia tias ntau tshaj li ib nrab ntawm cov pej xeem nyob rau hauv Middle East muaj hnub nyoog qis dua 30 xyoo, uas muab lub hauv paus ruaj khov rau txoj kev loj hlob sai ntawm kev lag luam e-lag luam. Nyob rau hauv 2023, lub cheeb tsam e-commerce sector tau nyiam ib ncig ntawm $ 4 billion nyob rau hauv peev thiab 580 deals. Ntawm lawv, Saudi Arabia, United Arab Emirates thiab Egypt yog cov chaw nqis peev tseem ceeb.
Cov neeg sab hauv kev lag luam ntseeg hais tias kev nce qib ntawm kev lag luam e-lag luam nyob rau hauv Middle East yog vim muaj ntau yam, suav nrog kev muaj koob npe ntawm Internet ceev, kev txhawb nqa muaj zog, thiab kev txhim kho txuas ntxiv ntawm kev thauj mus los. Tam sim no, ntxiv rau ob peb lub tuam txhab loj, feem ntau cov lag luam e-lag luam hauv Middle East tsis loj, thiab cov teb chaws hauv cheeb tsam tau siv zog ntau txoj hauv kev los txhawb txoj kev loj hlob ntxiv thiab kev loj hlob ntawm me me thiab nruab nrab e-lag luam platforms.
Ahmed Hezaha, tus thawj coj ntawm lub koom haum pab tswv yim thoob ntiaj teb Deloitte, tau hais tias kev coj noj coj ua ntawm cov neeg siv khoom, cov qauv muag muag thiab cov qauv kev lag luam hauv Middle East tau nrawm rau kev hloov pauv, ua rau muaj kev loj hlob ntawm kev lag luam e-lag luam. Kev lag luam hauv cheeb tsam e-lag luam muaj peev xwm zoo rau kev txhim kho thiab kev tsim kho tshiab, thiab yuav ua lub luag haujlwm tseem ceeb hauv kev hloov pauv digital, rov tsim kho Middle East kev lag luam, khw muag khoom, thiab kev pib ua lag luam.
Ntau lub tebchaws tau qhia txog kev txhawb nqa
Kev lag luam e-lag luam tsuas yog 3.6% ntawm tag nrho cov khw muag khoom muag hauv Middle East, uas Saudi Arabia thiab UAE suav txog 11.4% thiab 7.3%, feem, uas tseem nyob deb ntawm lub ntiaj teb nruab nrab ntawm 21.9%. Qhov no kuj txhais tau hais tias muaj qhov chaw loj heev rau kev nce hauv cheeb tsam e-lag luam kev lag luam. Hauv cov txheej txheem ntawm kev hloov pauv kev lag luam digital, Middle Eastern lub teb chaws tau coj kev txhawb nqa ntawm kev lag luam e-lag luam kev loj hlob raws li cov lus qhia tseem ceeb.
Saudi Arabia's "Lub Zeem Muag 2030" qhia txog "Lub Hom Phiaj Hloov Hauv Tebchaws", uas yuav tsim kev lag luam e-lag luam raws li txoj hauv kev tseem ceeb rau kev lag luam sib txawv. Hauv 2019, lub nceeg vaj tau dhau txoj cai lij choj e-lag luam thiab tsim Pawg E-lag luam, pib 39 qhov kev nqis tes ua los tswj thiab txhawb nqa e-lag luam. Xyoo 2021, Saudi Central Bank tau pom zoo thawj qhov kev pabcuam pov hwm rau kev xa khoom e-lag luam. Xyoo 2022, Saudi Ministry of Commerce tau tshaj tawm ntau dua 30,000 daim ntawv tso cai ua lag luam e-lag luam.
Lub UAE tau tsim lub Digital Government Strategy 2025 los txuas ntxiv txhim kho kev sib txuas thiab cov kev lag luam digital, thiab tau tshaj tawm Unified Government Digital Platform raws li tsoomfwv txoj kev nyiam rau kev xa tawm txhua cov ntaub ntawv pej xeem thiab kev pabcuam. Hauv 2017, UAE tau tsim Dubai Lub Nroog Lag Luam, thawj qhov chaw lag luam e-lag luam dawb hauv Middle East. Hauv 2019, UAE tau tsim Dubai South E-commerce District; Thaum Lub Kaum Ob Hlis 2023, tsoomfwv UAE tau pom zoo rau Tsoom Fwv Teb Chaws Txoj Cai ntawm Kev Ua Lag Luam Ua Lag Luam los ntawm Kev Lag Luam Niaj Hnub No (E-lag luam), txoj cai tshiab e-lag luam txhawm rau txhawb kev loj hlob ntawm kev lag luam e-lag luam los ntawm kev txhim kho cov thev naus laus zis thiab ntse. infrastructure.
Hauv 2017, tsoomfwv Egyptian tau tshaj tawm Egyptian National E-commerce Strategy hauv kev koom tes nrog cov koom haum thoob ntiaj teb xws li UNCTAD thiab World Bank los teeb tsa lub hauv paus thiab txoj hauv kev rau kev txhim kho e-lag luam hauv lub tebchaws. Xyoo 2020, tsoomfwv Egyptian tau tshaj tawm "Digital Egypt" txoj haujlwm los txhawb kev hloov pauv digital ntawm tsoomfwv thiab txhawb kev tsim kho cov kev pabcuam digital xws li e-commerce, telemedicine thiab kev kawm digital. Hauv World Bank 2022 Digital Government qeb duas, Tim lyiv teb chaws tau nce los ntawm "Category B" mus rau qhov loj tshaj plaws "Category A", thiab lub ntiaj teb qeb duas ntawm Tsoom Fwv Teb Chaws Kev Txawj Ntse Daim Ntawv Thov Index tau nce los ntawm 111th hauv 2019 txog 65th hauv 2022.
Nrog rau kev txhawb nqa ntawm ntau txoj cai kev txhawb nqa, ib qho kev faib ua feem ntau ntawm lub regional start-up peev tau nkag mus rau hauv e-commerce teb. UAE tau pom ntau qhov kev sib koom ua ke loj thiab kev yuav khoom hauv kev lag luam e-lag luam nyob rau xyoo tas los no, xws li Amazon qhov tau txais kev lag luam hauv zos e-lag luam platform Suk rau $ 580 lab, Uber tau txais lub tsheb-hailing platform Karem rau $ 3.1 billion, thiab German ntau lub teb chaws zaub mov thiab khoom noj khoom haus xa khoom loj heev tau txais cov khoom noj hauv online yuav thiab xa khoom hauv UAE rau $ 360 lab. Xyoo 2022, Tim lyiv teb chaws tau txais $ 736 lab hauv kev pib nqis peev, 20% ntawm cov uas tau mus rau hauv e-lag luam thiab khw muag khoom.
Kev koom tes nrog Tuam Tshoj tau zoo dua thiab zoo dua
Nyob rau hauv xyoo tas los no, Tuam Tshoj thiab Middle East lub teb chaws tau ntxiv dag zog rau txoj cai kev sib txuas lus, kev lag luam docking thiab kev koom tes thev naus laus zis, thiab Silk Road e-lag luam tau dhau los ua qhov tseem ceeb tshiab ntawm kev sib koom tes zoo ntawm Belt thiab Road kev koom tes ntawm ob tog. Raws li thaum ntxov xyoo 2015, Tuam Tshoj tus hla ciam teb e-lag luam hom Xiyin tau nkag mus rau Middle East kev lag luam, tso siab rau qhov loj-loj "me me rov qab nrawm" qauv thiab qhov zoo ntawm cov ntaub ntawv thiab thev naus laus zis, kev lag luam nplai tau nthuav dav sai.
Jingdong tau kos npe rau daim ntawv cog lus kev koom tes nrog Arab lub zos e-lag luam platform Namshi nyob rau hauv 2021 nyob rau hauv ib tug "lub teeb kev koom tes" txoj kev, nrog rau kev muag khoom ntawm ib co Suav hom ntawm lub Namshi platform, thiab lub Namshi platform muab kev txhawb nqa rau Jingdong lub zos logistics, warehousing, marketing thiab cov ntsiab lus creation. Aliexpress, lub koom haum ntawm Alibaba Group, thiab Cainiao International Express tau hloov kho cov kev pabcuam hla ciam teb hauv Middle East, thiab TikTok, uas muaj 27 lab tus neeg siv hauv Middle East, kuj tau pib tshawb nrhiav kev lag luam e-lag luam nyob ntawd.
Thaum Lub Ib Hlis 2022, Polar Rabbit Express tau pib nws txoj haujlwm nthuav dav hauv UAE thiab Saudi Arabia. Nyob rau hauv tsuas yog ob xyoos, lub polar luav ya davhlau ya nyob twg tis tau ua tiav tag nrho cov cheeb tsam ntawm Saudi Arabia, thiab teem ib cov ntaub ntawv ntawm ntau tshaj 100,000 khoom xa tuaj nyob rau hauv ib hnub, uas tau coj mus rau kev txhim kho ntawm lub zos logistics efficiency. Nyob rau lub Tsib Hlis xyoo no, Polar Rabbit Express tshaj tawm tias kaum tawm lab nyiaj ntawm peev nyiaj nce rau Polar Rabbit Saudi Arabia los ntawm Easy Capital thiab Middle East consortium tau ua tiav tiav, thiab cov nyiaj yuav raug siv los txhim kho lub tuam txhab cov tswv yim hauv zos. nyob rau hauv Middle East. Li Jinji, tus tsim thiab tswj tus khub ntawm Yi Da Capital, tau hais tias kev txhim kho muaj peev xwm ntawm e-lag luam hauv Middle East yog qhov loj heev, cov khoom siv hauv Suav teb tau nrov heev, thiab cov kev daws teeb meem zoo tshaj plaws los ntawm Suav lag luam yuav pab tau. cheeb tsam ntxiv txhim kho cov theem ntawm infrastructure thiab logistics ua hauj lwm efficiency, thiab kaw kev koom tes ntawm ob tog nyob rau hauv lub e-commerce kev lag luam.
Wang Xiaoyu, tus kws tshawb fawb koom nrog ntawm Lub Tsev Haujlwm Saib Xyuas Kev Kawm Thoob Ntiaj Teb ntawm Fudan University, tau hais tias Tuam Tshoj txoj kev lag luam e-lag luam, kev lag luam e-lag luam qauv thiab kev lag luam logistics tau txhaj lub zog rau kev txhim kho e-lag luam hauv Middle East, thiab Suav fintech. cov tuam txhab kuj txais tos los txhawb kev them nyiaj mobile thiab e-hnab nyiaj daws teeb meem hauv Middle East. Nyob rau yav tom ntej, Tuam Tshoj thiab Middle East yuav muaj kev cia siab ntau dua rau kev koom tes hauv kev lag luam ntawm "kev sib raug zoo +", kev them nyiaj digital, kev xa khoom ntse, cov poj niam cov khoom siv thiab lwm yam e-lag luam, uas yuav pab Tuam Tshoj thiab Middle East lub teb chaws tsim. ib tug ntau balanced economic thiab luam qauv ntawm kev sib nrig sib pab.
Cov ntawv xov xwm: People's Daily
Post lub sij hawm: Jun-25-2024